Effective Date: June 2026
Adoption Rocks Inc. respects your privacy and is committed to protecting the information you share with us through our website. This Privacy Policy explains what information we collect, how we use it, when we may share it, and what choices you have.
1. Information We Collect
We may collect information you provide directly to us, including when you:
• Contact us through the website.
• Submit an inquiry form for Adoption Rocks programs; including AdoptStrong Circles, Navigator Circles, or AdoptStrong Voices.
• Sign up for updates, newsletters, events, or resources.
• Make a donation or register for an event through a third-party platform.
• Otherwise communicate with us online.
This information may include your name, email address, phone number, mailing address, and any information included in messages or forms you choose to submit.
Because Adoption Rocks serves individuals and families connected to adoption and post-adoption support, some information voluntarily submitted through forms or messages may be personal or sensitive. Please do not submit Social Security numbers, medical records, legal documents, financial account numbers, or detailed child-specific information through general website forms unless specifically requested through a secure process.
We may also collect certain information automatically when you visit the website, such as your IP address, browser type, device type, pages visited, referring website, approximate location, and basic usage or analytics information.
2. How We Use Information
We may use the information we collect to:
• Respond to questions and requests.
• Review and respond to program, resource, or support inquiries.
• Communicate about events, resources, programs, fundraising, and organizational updates.
• Improve the website experience and understand how visitors use the site.
• Maintain internal records.
• Process donations, registrations, or event-related transactions through secure third-party platforms.
• Protect the security of the website.
• Comply with legal, accounting, reporting, or regulatory obligations.
3. Cookies, Analytics, and Google Ads
Our website may use cookies and similar technologies to help the site function properly, understand how visitors use the site, measure advertising performance, and improve user experience.
We may use third-party tools such as Google Analytics, Google Ads, Google Tag Manager, or similar services to collect website usage information and measure actions such as page visits, form submissions, calls, clicks, or other meaningful interactions with our website.
These tools may use cookies, device identifiers, IP addresses, browser information, and similar technologies to help measure website traffic and advertising performance. You can control cookies through your browser settings. Disabling cookies may affect how some parts of the website function.
If Adoption Rocks uses Google Ads remarketing, audience segments, or similar advertising tools, third-party vendors, including Google, may use cookies or device identifiers to show ads based on prior visits to our website. Users may control or opt out of certain Google advertising personalization through Google’s advertising settings.
4. How We Share Information
We do not sell personal information.
We may share information with trusted service providers and vendors that help us operate the website, manage forms, host data, process secure donations, send communications, analyze website traffic, manage advertising, or provide other operational support.
We may also share information when reasonably necessary to comply with law, protect the security of our website, prevent fraud or misuse, respond to legal requests, or protect the rights and safety of Adoption Rocks Inc., our users, or others.
5. Donations and Payment Processing
Donations and event payments may be processed through secure third-party payment processors or fundraising platforms. These third parties may collect payment information necessary to complete the transaction.
Adoption Rocks Inc. does not store full credit card or debit card numbers on its website. Payment processors have their own privacy and security practices, and users should review those policies when completing a transaction.
6. Email Communications
If you provide your email address, we may send you updates about our mission, programs, events, fundraising, volunteer opportunities, or resources.
You may unsubscribe from marketing or newsletter emails at any time by clicking the unsubscribe link in the email or by contacting us directly. We may still send non-marketing communications when necessary, such as responses to your inquiries or transaction-related messages.
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect, including HTTPS encryption for the website.
However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Data Retention
We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law, accounting rules, grant reporting requirements, donor records, or other legitimate organizational needs.
9. Your Choices
You may contact us to request that we update, correct, or remove personal information you have provided to us, subject to legal, accounting, donor-record, grant-reporting, or operational retention requirements.
You may also unsubscribe from email communications using the unsubscribe link in our emails or by contacting us directly.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.
11. Contact Us
If you have questions about this Privacy Policy, please contact us:
Adoption Rocks Inc.
Mobile, Alabama
Email: info@adoptionrocksfoundation.org
Phone: (251) 589-6957